the power of the right/green ingredients
Our products are formulated from natural, sustainable, organic ingredients that we source from companies who focus on fair trade, biodynamic, permaculture and organic farming practices.
They’re packed with natural extracts, essences and oils of fruit, vegetables, herbs, nuts, seeds and plants, but you won’t find any toxins, ammonia, GMOs, sulfates, or parabens in any products from us. Why? Because many products you find on the shelves, including those labelled “natural” and “plant-derived”, contain artificial colours, fragrances, hidden toxic chemicals and known carcinogens and that’s just yucky!
Find out the proven benefits of our key ingredients and why what’s not in our products is just as important.
ingredients found in our products
Promotes a calming, soothing atmosphere with it’s fragrant scent. Nurtures and protects hair follicles from loss. Balances natural sebum production and is safe for colour-treated hair.
Tones and brightens natural skin complexion.
An ideal organic ingredient for cleaning solutions due to the robust antibacterial, antimicrobial and antiviral elements of this plant.
Panthenol (Plant derived)
Provides deep, penetrating, weightless and nourishing moisture. Hair follicles become smooth and strengthened.
Penetrates deeply to moisturize and hydrate skin, promoting elasticity.
Encourages hair growth, conditions dry brittle hair and leaves it with a silky shine.
Aloe Vera Leaf Juice
A successful pH balancer; it provides the added benefit of smoothing the hair shaft, giving hair a shinier, glossier look and feel.
Mineral-rich herb oil that nourishes and rejuvenates split ends for strong, lustrous hair.
Extremely beneficial and known for its rejuvenating properties that work to promote skin elasticity.
Topical application improves hair regeneration ability by encouraging blood flow to the scalp. Removes product buildup.
Famous in China, it has been used for around five centuries to treat many ailments including hair thinning.
Known as the most beneficial oil for all hair types, it is nutrient rich and even works to promote effective pigmentation, therefore reducing the risk of premature greying; has disinfecting and detoxing qualities.
Contains mild antimicrobial and antiseptic qualities.
Nettle leaves are rich in silica, which has a smoothing effect on the hair follicle.
Hemp Seed Oil
Prevents breakage and split ends by infusing fatty acids, proteins, vitamins and essential nutrients to the hair follicle.
Rich in Omega 6 and Omega 3 fatty acids, which are easily absorbed to lower layers of skin, rejuvenating from the inside, out. Also known to contain anti-inflammatory properties.
Works to strengthen and maintain healthy hair follicles.
Conditions, moisturizes and leaves hair feeling silky smooth and clean.
Maintains the skin’s natural barrier function, keeping vital nutrients in and damaging elements out.
Exquisite herb oil that is rich in vitamins, antioxidants and essential fatty acids that are necessary to rehydrate skin. It is also known to aid in the appeared reduction of scars.
A unique herb known for its antibacterial properties; rejuvenates and brightens skin’s appearance.
Contains antioxidants and alpha hydroxyl acid, which exfoliates dead skin cells promoting skin rehydration and improving skin texture.
Avocado Oil (Certified Biodynamic)
Luxurious, lightweight oil that is superb for moisturizing dry, brittle or damaged hair. Contains many nutrients such as Vitamin A, B, D, E, protein, amino acids, iron, copper, magnesium and folic acid.
Contains naturally occurring Omega 3 fatty acids, antioxidants, Vitamins A, D, E and sterolin, which are known to soften skin, reduce age spots and improve the look and feel of sun-damaged skin.
Macadamia Oil (Certified Biodynamic)
Closely matches the skin’s natural oils and is absorbed into the hair and scalp, replenishing moisture.
Certified Biodynamic Macadamia Oil means the rich oil was not extracted using heat, additives or solvents. Using the cold-press method allows the Omega 9, 6 and 7 properties of this oil to regenerate and soften the skin to its full potential with the help of its anti-inflammatory, anti-microbial and anti-aging properties.
Promotes soft, manageable hair while adding shine. Infuses moisture and is perfect for hair that is regularly heat styled. Vitamin E and A and antioxidants help strengthen hair strands.
Contains Vitamin E, polyphenols and phytosterols (antioxidants), which are known to protect against the abuse of the elements. Also contains hydroxytrosol, which works to prevent free radical damage.
Provides a gentle, yet effective removal of buildup.
A potent antioxidant that protects the skin from damaging free radicals.
Sweet Orange Oil
Shine-enhancing and smoothing qualities work to hydrate hair deep within the follicle, giving it lustre. Works to protect from sun damage.
Excellent source for conditioning and softening skin while protecting from signs of aging and the elements due to its powerful antioxidants.
Canadian Wildcrafted Red Clover Extract
not so ‘natural’
Fostering a better life is easy. All you have to do is support sustainable, life-enhancing practices by choosing products that are natural, organic and toxin-free.
Infusing only fresh, natural and toxin-free ingredients in our products is our commitment to your health and the health of the planet. Unfortunately, most hair, body and home care products on the market, including some claiming to be natural, are filled with toxic chemicals.
Studies by the David Suzuki Foundation have identified at least 12 regularly used chemicals found in soaps, cleansers, shampoos and cosmetics that pose real harm to consumers. These “dirty dozen” chemicals include BHA, BHT, Coal Tar Dyes, DEA, Dibutyl Phthalate, Formaldehyde-releasing Preservatives, Parabens, Parfum, PEGs, Petrolatum, Siloxanes, Sodium Laureth Sulfate and Triclosan.
Many of the chemicals are known neurotoxins and endocrine disrupters, which are extremely carcinogenic, accelerate skin aging and contribute to DNA damage. To explain the real harm these chemicals can cause, we want to expand on a few as well as describe several others that are noteworthy.
ingredients NOT found in our products
Fragrance (Parfum), DEP
To most, the term fragrance usually evokes association with scent. For the purpose of ingredients in products, fragrance represents a complex mix of dozens of chemicals. There are approximately 3,000 chemicals used as fragrances and they are found in nearly every type of personal care product as well as most detergents, softeners and cleaning products. In many cases, individuals sensitive to fragrance scents will look for labels with “Fragrance-free” or “Unscented,” but these terms often just mean a masking agent (another chemical) has been included to prevent the brain from perceiving fragrance odours.
Fragrance is known to:
- Irritate skin and cause allergic reactions
- Trigger allergies, migraines and asthma attacks
- Exacerbate asthma and contribute to asthma in children
Some fragrances are associated with:
- Endocrine disruption (interferes with hormone function)
- Reduced sperm count in men
- Reproductive defects in the developing male fetus
- Obesity and insulin resistance in men
- Liver and kidney failure in young children
DEP, a chemical used in fragrances to make the scent linger, is confirmed as a Priority and Toxic Pollutant under the US Clean Water Act. Meaning it can be highly toxic to wildlife as well as our natural environment.
Important and interesting note: Testing of top-selling colognes and perfumes identified approximately 14 chemicals per product that were not listed on the label!
Parabens (Methyl, Butyl, Propyl, Isobutyl, Ethyl)
Parabens are the most commonly used preservative in personal products. They easily penetrate the skin and are known to contribute to a wide range of health issues.
Parabens are associated with:
- Endocrine disruption
- Breast cancer
- Male reproductive dysfunction
- Accelerated skin aging and DNA damage
Mineral Oil (Petrolatum)
Petrolatum, mineral oil and petroleum distillates are petroleum byproducts most commonly used in hair care products to make hair shiny. They are also often used in a variety of moisturizers to lock moisture in. Being that Petrolatum is a synthetic chemical, it’s much like using plastic wrap on your body. When used regularly, your skin is unable to breathe, which can cause skin irritations, allergies and even infections.
The European Union identifies Petrolatum as a carcinogen. However, it can be used in cosmetics “if the full refining history is known and it can be shown that the substance from which it is produced is not a carcinogen.”
Important and interesting note: There is currently no Petrolatum use restriction in Canada parallel to the European Union.
Sodium Laureth Sulfate (SLES), Sodium Lauryl Sulfate (SLS)
Sodium Laureth Sulfate is commonly used as a cleansing agent in facial cleansers. It is also used to produce bubbles and foam in shampoos, shower gels and dish soap. Depending on the manufacturing process, SLES may be contaminated with 1,4-Dioxane, which, according to the International Agency for Research on Cancer, is a possible human carcinogen. In addition, it is persistent. What does this mean to you as a consumer of products containing these chemicals? It means that the ingredients remain as a toxic chemical in our environment long after it is washed down the drain. Additionally, Sodium Lauryl Sulfate is toxic to aquatic organisms.
Sodium Lauryl Sulfate, a related cleansing agent, is known to:
- Cause skin, eye and respiratory tract irritations
Important and interesting note: Look for other ethoxylates in products’ ingredients lists, as they may be contaminates, too. Look for scientific names that include the letters “eth” on product labels.
Triclosan is commonly used in anti-bacterial cleansers, hand sanitizers, antiperspirants and mouthwash as a preservative and anti-bacterial agent. It is also found in a variety of household items including toys, clothing, furniture fabric and facial tissues.
Triclosan is known to:
- Irritate skin and eyes
- Contribute to antibiotic-resistant bacteria
Environment Canada has recognized the long-term effects in our aquatic environment and has categorized Triclosan as toxic to aquatic organisms. Further, it is categorized as persistent, in that it doesn’t degrade easily and builds up as a toxic chemical in our environment.
The Canadian Paediatric Society has petitioned parents to forego buying antibacterial products. Instead, they recommend using soap and water to wash hands, toys or household items.
Important and interesting note: Triclosan is a synthetic ingredient with a chemical structure that is similar to Agent Orange. It is registered as a pesticide with the EPA (Environmental Protection Agency).
Phenoxyethanol is increasingly used in cosmetics as a preservative, an antibacterial ingredient, a stabilizer and an alternative to parabens. It can be found naturally in green tea. However, the synthetically produced chemical used in cosmetics is created by treating phenol with ethylene oxide in an alkaline medium. Further, it is glycol ether, which also can be found in paint, lacquer and jet fuel.
Phenoxyethanol is known to (according to an FDA-issued warning):
- Cause shut down of the central nervous system
- Induce vomiting
- Trigger contact dermatitis
- Cause irritation to skin, eyes and lungs
Phthalates are disguised on personal care or cosmetic product labels under the term “fragrance” for products like perfume, lotion, shampoos, conditioner, hair spray/gel, lubricants, nail polish and false fingernails. Additionally, they are used regularly in conventional home products such as aerosols, paints, air fresheners, shower curtains, vinyl and children’s toys. Classified as a suspected endocrine disruptor by the European Union, Phthalate when ingested or absorbed into the body disrupts normal hormonal function and metabolism.
In laboratory experiments, Phthalate has been associated with:
- Decreased sperm count
- Breast cancer
- Prostate cancer
- Ovarian cancer
Furthermore, Health Canada notes evidence that exposure to Phthalates may cause liver and kidney failure in children when products, which carry the chemical, are chewed on or sucked for an extended period of time. Health Canada has since banned six phthalates in children’s toys, but its use in cosmetics, personal care products and other household items is not restricted.
PEG (Polyethelene, Propylene, Butylene Glycol)
PEGs are petroleum-based compounds that are used as thickeners, solvents, moisture-carriers and softeners in cosmetics and personal care products. In pharmaceuticals, they are used as laxatives. The California Environmental Protection Agency has classified them as developmental toxicants based on supporting evidence.
PEGs penetrate the skin very quickly, and people working with the chemical require full body protective clothing and protective glasses to reduce the risk of damage to the brain, liver or kidney. When finished, all protective gear must be disposed of by burial! Because it is generally inexpensive, PEGs are used in very high concentrations in most personal care products, even ones labelled green or natural.
As a persistent chemical, it remains in the environment for a long period of time as a damage-inducing toxin.
A by-product of mixing two chemicals together during a petrochemical process, this compound, found in a multitude of daily use personal care products, is found to be a kidney toxicant, neuro toxin and respiratory irritant. Over 56 ingredients found in cosmetics are associated with 1,4-dioxane. Furthermore, a US study conducted on personal care products marketed as natural or organic (uncertified) found 1,4-dioxane in 46 of 100 products analyzed.
Environmentally, this compound is disastrous in that it is the number one groundwater contaminant and is not biodegradable.
The US Organic Consumers Association recommends avoiding products that contain ingredients that include the following elements in their name:
- Polyethylene glycol
This substance is derived from sheep wool, a fatty wax that the sheep produces to keep its wool protected from rain and the elements.Sheep are regularly coated in pesticides and organophosphate insecticides, and residue from these toxic chemicals remain in lanolin, thus causing allergic reactions in many people.
Lanolin is often used in nipple creams that are applied to chaffed or on broken nipple skin during breastfeeding.